14th March 2008
I went on a trip to Solden, Austria last week and spotted this schizophrenic sign. Everyday I had to pass under it and kept being drawn to its eccentric use of fonts and strange layout.

I haven’t a clue what it all means but it got me thinking about signage at home here in Ireland. You simply do not see the same level of mad creativity, except maybe for Mr O’Brien’s scrawled sign at the local butchers.
Being on the German border, Austria has had its own fair share of design history. Maybe the mind behind this was influenced by the extreme design of Stefan Sagmeister. I would love to know who came up with this and congratulate him/her for giving me something to think about.
[ Filed under Typography ]