17th December 2007
In a past life, I worked as an advertising copywriter. I wrote the usual marketing copy and occasionally got the odd zinger displayed on the High Street and jingle on the radio.
We didn’t drink or smoke in the office, and Mad Men bears absolutely no resemblance to my past career, if you discount getting free tickets or a few free drinks.

This new offering is from AMC and writer of The Sopranos, Matthew Weiner. Set in the 1960’s, it concerns Sterling Cooper, a fictional advertising agency on Madison Avenue and depicts the changing face of America at the turn of the 60’s. And it’s very good. Being from ‘Sopranos’ stock it should be.
The opening title owes everything to Saul Bass and his opening sequence for North by Northwest. Even the promo material is soaked in Bass and updated with a contemporary vector style.
Although I haven’t seen the last few episodes, I have yet to see what the ‘average’ designer looks like, but the impression you get is that they inhabit the not too glamourous basement. Thank god things have changed…
[ Filed under Advertising Reviews ]