X height, exclusion zone and colour palette
Dolly the hen
Logo and Branding
localmarkets.ie is a site dedicated to promoting food and craft markets around the country.
The team at localmarkets.ie wanted a logo that was a little different from the usual organic foody logo.
Green was used to give the brand an obvious connotation of ‘freshness’ and ‘naturalness’. A red colour was decided on for a complimentary colour, as it counterbalances the green and makes the letterforms stand out more.
The hen carrying a basket gets across the organic side of the business and also the active shopping nature of the site. Dolly the hen gives the brand a little bit of character.
The serif typeface ‘Dolly’, which was slightly customised was used because of its character and contemporary feel, and hence the name of our hen.
